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Choose the right India entry model

Two partnership models, chosen around your objectives, not ours. From a clean, low-involvement wholesale entry to a high-control, high-margin consignment operation, we help every brand pick the structure aligned to its growth strategy.

Model 1

Outright Distribution

Globali buys and owns the inventory, then sells across India, clean wholesale revenue and a fast, low-involvement entry.

Who owns inventory?Globali

Who imports (IOR)?Globali

Who carries risk?Globali

The brand receivesWholesale revenue

Lower riskLower involvementFaster expansion

Best for: established brands & exporters wanting fast, clean entry with guaranteed offtake.

Model 2

Consignment Partnership

You retain ownership until sale; Globali imports and operates, you keep more margin and full visibility as demand proves out.

Who owns inventory?Brand

Who imports (IOR)?Globali

Who manages ops?Globali

Who receives revenue?Brand

Higher controlHigher marginsFull visibility

Best for: premium, innovation-led and venture-backed brands testing the market before scale.

Choosing

Which model is right for you?

We help every brand pick the model aligned with its growth strategy, not ours.

Consideration	Outright Distribution	Consignment Partnership
Inventory ownership	Globali	Brand
Market control (brand)	Moderate	High
Working-capital need (brand)	Lower	Higher
Margin potential (brand)	Moderate	Higher
Speed to launch	High	High
Risk exposure (brand)	Lower	Moderate
Data & consumer visibility	Summary	Full

Unit Economics

What the brand actually makes

Consignment model, indexed to consumer price (MRP = 100), what the brand keeps after every cost. Illustrative beauty SKU at a standard marketplace mix; actuals vary by category, channel, duty (HS code) & ad intensity.

Hover any bar to see what that cost covers.

Brand net ≈ 20 of every 100 in consumer MRP, retained by the brand after all costs.

Commercial Framework

Transparent commercials, both models

Model 1 · Outright

First shipment: 50% advance + 50% on FOB.
From 2nd shipment: 50% advance + 50% on 45-day credit.
MOQ & reorder tied to sell-through · price review annually.

Model 2 · Consignment (USD)

Platform & management fee9% of India net revenue, or USD 2,000/mo minimum

Regulatory & compliancePer engagement + govt fees at actuals

Marketing management10% of ad spend

Warehouse & fulfilment$0.60/sq.ft storage · $0.25/order

RemittanceMonthly net proceeds after all costs

Indicative USD terms; exclusive of GST/taxes. Final commercials confirmed per engagement.

Roadmap

Your India launch timeline

Five workstreams run in parallel, not one after another, which is how standard categories go live in about 10 to 13 weeks (Day 70 to 90). Regulated categories (BIS / CDSCO) take 100 to 140 days.

Compliance & registration

Wk 0 to 6

Import & IOR setup

Wk 2 to 7

Warehousing & inventory

Wk 4 to 8

Channel onboarding

Wk 6 to 10

Marketing & launch

Wk 8 to 13

Wk 0Wk 3Wk 6Wk 9Wk 12

◆ Go-live · Day 70 to 90

Roughly week 10 to 13 · regulated categories (BIS / CDSCO) 100 to 140 days.

Why Globali

The speed of a distributor, the control of your own team

How the three routes into India compare on cost, speed, control and accountability, priced variably.

Attribute	Build your own team	Appoint a distributor	Partner with Globali
Setup cost	High (entity, team)	Low	Low
Speed to launch	12–18 months	3–6 months	60–140 days
Control & data visibility	Full	Limited	Full, one dashboard
Channel breadth	As built	Usually single-channel	Omnichannel by design
Accountability	Internal	Sales-focused only	Single partner, full outcome
Fixed-cost exposure	High	Low	Low, variable model

Let's Talk

Not sure which model fits?

Share your category, margins and goals, we'll model both options with real numbers and recommend the right structure.

Model my India entry → See it in action